Redes Sociales | Estrategias de Marketing Digital para fidelizar marca


Country: Argentina

Language: Spanish

Industry: Automotive Sales & Service

WSI Service:

  • PPC
  • Social Media Optimization
  • Marketing Automation
  • Email Marketing

Company Background:

Navicam is one of 11 official Iveco Dealers in Argentina, with Navicam holding exclusive territory rights for the northwest part of Buenos Aires Province. Iveco is a brand of CNH Industrial, a European company resulting from the merge of Case, New Holland and Fiat International Navicam was founded in 2011 and with its one location, provides all the technical and maintenance support for all the Iveco product line

WSI Solutions:

  • PPC Campaign
  • Google Ads Search, Display and Re-marketing
  • Landing Pages and Forms Email Marketing
  • Content creation for blog and emails
  • Delivery to thousands in existing databases Social Networks
  • Posting and promoting, mostly in Facebook and Instagram Marketing Automation and CRM Integration
  • Using the SharpSpring Platform
  • Integration with existing Dealer’s CRM

The Results:

Total Leads Generated = 1000 leads – Average 3 leads per day Total Investment in Ads = $6,000 USD – Important Note: Currency devaluation of 50% occurred in the middle of this project – Led to several months without any active Google Ads campaigns Total Investment in Services = $14,500 USD Total Sales for Client (ongoing) – Estimated 15 sales => ROI > 100% – Optimal Goal of 50 sales => ROI > 400%