Green Stock Solar
Country: United States
Industry: Construction & Infrastructure
- Website Build
WSI Making a Difference recording: https://vimeo.com/wsiworld/review/260786378/fc994c0eb9 Based in Napa Valley and serving the Bay Area, Green Stock Solar has been operating for 10 years in the field of clean energy, especially solar power panels. They are proud to bring to organizations and companies a natural source of clean energy, contributing to reduce global pollution. • Napa based Solar Energy Company • 6 years in business • 5 – 10 local employees (seasonal business) • Local system experts for install and maintenance • Emphasis on highest quality of service • Most advanced, U.S. made solar components Services: • Solar System Sales & Installation • Panel Cleaning • Solar System Maintenance • Battery Backup Systems Key Differentiation: • Local, here to stay, seeking long-term partnerships • No sales people (with intention), only local system experts • Very methodical approach Challenges: • Strong competition from regional/national solar companies, very aggressive sales people • Traditional: Lead generation mostly done by word of mouth and some networking (slow) • Previous website didn’t communicate differentiation well and didn’t generate sufficient leads • Danger to not capture enough market share in strong growing market
Create informational website that highlights differentiation, engages website visitors and converts to additional leads.
- Sales Process Timelines:
- June 17, 2017: Inquiry via our WSI website on
- June 23, 2016: IBA done 6/23/16
- June 24, 2016: Signed SOW for website and 6 months SEO campaign received on
- June 29, 2016: Project start
- We have the best sales team!!!
- Project Execution Timeline:
- Project start: 6/29/16
- Website design & development July 2017 – Jan 2018
- Website launch: Feb – Aug 2017 (many hosting issues)
- SEO campaign: March – Sep 2017
- WMA Award 2017 Energy Standard of Excellence
- We have the best project team – Thank you iSigma and WSI ALM!!!
The new website is up and running, and the client is working with WSI on their SEO campaign. The client is thrilled with the great feedback they have received on how good their website is, and how their analytics show significantly lower bounce rates. Also, people (potential leads) are spending more time going through client’s web pages. Unexpected Value for Green Stock Solar: • 2017 WMA WebAward • Featured blog post on WSI World.com Value for Green Stock Solar: Year over Year Comparison (Google Analytics): • 107% increase in overall sessions (1,582 to 3,280) • 295% increase of Organic Search (261 to 1,030) • 82% improvement in bounce rate (47% down to 8.7%) • 124% improvement in pages/session (4.58 vs. 2.04) • 62% improvement in time on website • 75 online leads in 2017 vs. 25 in 2016 Value for WSI & Green Stock Solar: Ongoing business (website maintenance & upcoming SEO) • Very good referral source for WSI • Having fun making cheese together
Since Green Stock Solar is a smaller, local Napa company, we decided the ideal developer should not only be experts in their field, but be local as well, with the ability to quickly respond to any questions we might have, meet with us whenever needed, and develop a strong ongoing relationship even after the new website was developed.We met with several potential developers, most who sounded like used car salesmen, then we met WSI. It was so refreshing! No hard-sell here. Andreas and Georgia, a very likable couple, were not only local, very knowledgeable and professional with a world-class technical support team, they were also quite flexible and understanding of our needs and timing. In addition, they have a way of explaining the requirements of the Internet in a manner that was understandable! Yes…WSI aptly stands for “We Simplify the Internet». – Jae C. 5 star review, July 31st 2017: “A little over a year ago we started looking for someone who could help us upgrade our website …. Since Green Stock Solar is a smaller, local Napa company, we decided the ideal developer should not only be experts in their field, but be local as well, with the ability to quickly respond …. We met with several potential developers, most who sounded like used car salesmen, then we met WSI. It was so refreshing! No hard-sell here. …” 5 star review, July 31st 2017: “ Yes… WSI aptly stands for “We Simplify the Internet. The new website is now up and running, and we are currently working with WSI on our SEO campaign. We are happy to say that numerous people have commented on how good our website is, and our analytics show significantly lower bounce rates and people (potential leads) are spending more time going through our webpages….”